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Button cell battery included. Automatic power off and 8 digit operating capacity.Protective slide cover.
Dieter Rams is a German industrial designer born in 1932. For most of his career, Rams worked as the head of design at the international consumer goods company Braun. During his tenure, Rams inserted his functionalist design aesthetic into many Braun products, most famously the SK-4 record player, the D-series slide projector, and numerous small appliances. He also designed furniture for Vitsoe. He is known for articulating ten principles of "good design," most of which defined the simplicity of his approach: usefulness, honest, long-lasting, minimal, and thorough. Rams retired from his post at Braun, in 1995, after three decades with the company.
Since its foundation in Germany in the early 1920s, Braun has been a leader in producing consumer products that are focused on functional design. Braun’s product line can be characterized by innovative technologies, distinctive minimalist design, quality, and durability. Dieter Rams, a prominent Braun industrial designer for over thirty years, coined the phrase, “Less, but Better,” and that sentiment is echoed in all of Braun’s products, from watches to radios. Rams revolutionized industrial design by designing products that were enduring, both aesthetically and functionally, like his iconic SK4 Record Player. While designing at Braun, Rams worked closely with fellow industrial designer Dietrich Lubs, and together they designed Braun’s classic range of alarm clocks. Braun is a consistent award-winning company, including recent Red Dot and iF product design awards. Today, many original pieces appear in museums all over the world, including the MoMA in New York.
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